Focal Design Studio

Project Data

Location
Smithville, MO
Size
6,200 square feet
Year Completed
2025
Type
Workplace Environments, Newsroom, Broadcast Studios, Adapative Reuse, Historic Renovation
Collaborators
PMA Engineering, Branch Pattern, Houseright Audio / Visual
Contractor
Crossland Construction

The Herzog Broadcast Studio is located in historic downtown Smithville, Missouri, directly facing the town’s central public square. The project is an adaptive reuse of a late-19th-century masonry-infill building that has served a variety of uses over its lifetime, ranging from horse stables to the town’s first cinema to a woodworking shop. The Herzog Studios will sensitively transform the structure into a state-of-the-art broadcast studio, newsroom, and workplace for the studio’s staff.

The building’s main façade is being fully restored to its original masonry condition, with multiple layers of paint and applied decoration carefully removed. Sensitive insertions of aluminum curtain-wall openings enliven the façade, creating a new dialogue between the interior and the town square across the street.

To accommodate the building’s program, most of the existing interior construction was removed to create a clear-span space between the existing brick party walls. Working closely with the construction manager, the remaining interior shell was digitally scanned and modeled, and the design documents were revised to ensure precise dimensions for the new construction elements.

The broadcast studio will utilize cutting-edge technology to achieve the highest possible production quality within a limited physical footprint. Incorporating five geo-located cameras with real-time rendering engines, the compact studio can produce an unlimited variety of sets and content.